The top online casino company Lucky Nugget is rumoured to be in the middle of negotiations with a Premier League club at the moment, over a potentially lucrative shirt sponsorship deal, according to rumours currently circulating.

At the moment there is no actual word about which club in the Premier League is at the root of this story, but should it turn out to be true, it would make Lucky Nugget the latest of a number of online casino and sports bet sites to get involved in football shirt sponsorship.

Certainly it is not hard to see why a club in the Premier League would be attractive to a company with the reputation and profile of Lucky Nugget, because the league is currently one of the hottest commercial properties in the world. In terms of popularity, in fact, the only entertainment areas that can really compete with it are online casino sites like the Lucky Nugget ones, making a team-up between the two seem entirely natural.

You don’t have to be an expert to see how both parties could stand to benefit from a deal like this, as the Premier League club would presumably be securing a better deal for their shirt sponsorship than the existing one, while Lucky Nugget would reach a global audience of football fans – thanks to the live screening of matches on Sky Sports.

The fact that several teams in the Premier League are already sponsored by similar internet gambling sites indicates that the links between these two industries are growing, presumably in recognition of shared success. Therefore it seems like only a matter of time before we see an online casino site as popular as luckynuggetcasino.com on the front of a Premier League shirt, as they look to bring their products – such as football-themed games like Shoot – to the attention of this audience.